The Dopamine Lever That Leaders Never Pull

Is cold plunging a waste of money? I spent the last 15 years helping people build optimal health. Here's my real take. I absolutely love it. It's not for physiological benefit, but it's exceptional for mental well-being. I do it [music] often, four or five days a week, and the thing I love about it is you get this giant dopamine [music] stream after you jump in. What that translates to is I walk into Stark, where I work, with a giant smile on my face, and it remains there for several hours. That is an exceptional lever to pull if you're a leader and you have to influence people.

Is cold plunging a waste of money? I spent the last 15 years helping people build optimal health. Here's my real take. I absolutely love it. It's not for physiological benefit, but it's exceptional for mental well-being. I do it [music] often, four or five days a week, and the thing I love about it is you get this giant dopamine [music] stream after you jump in. What that translates to is I walk into Stark, where I work, with a giant smile on my face, and it remains there for several hours. That is an exceptional lever to pull if you're a leader and you have to influence people.